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Create Business and Generate Profits inNew Markets through Innovation!"The best account I have read about how companies can enable and support internal entrepreneurs to achieve innovation-led growth.Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management"An essential resource for both private and public sector leaders seeking to align new business creation with an organization's mission and strategy . . . and achieve results.William J. Perry, former U.S. Secretary of Defense"Wolcott and Lippitz are not only insightful, they are spot on. This is…
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Editions
2 editions- Ebook · English · 2009McGraw-Hill · 9780071598330
- Other · English · 2010McGraw-Hill · 9780071598323
Technological innovationsManagementNew business enterprisesNew productsEntrepreneurshipBusinessNonfictionIndustrial management