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Hidden PersuasionRick van Baaren, Matthijs van Leeuwen et al.

Hidden Persuasion

Rick van Baaren, Matthijs van Leeuwen, Marc Andrews
2014192 pages
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3 editions
Nonfiction

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About

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn, and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book explains the psychology behind fifty effective influence techniques of visual persuasion and how to apply them. The techniques range from influence essentials to more obscure and insidious methods. The reader will gain deep insights into how visual means are constructed to influence behavior and…

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Editions

3 editions
  • Other · Dutch · 2019
    Bis B.V., Uitgeverij (BIS Publishers) · 192 pages · 9789063695316
  • Other · Dutch · 2015
    Bis B.V., Uitgeverij (BIS Publishers) · 192 pages · 9789063693831
  • Other · Dutch · 2014
    Bis B.V., Uitgeverij (BIS Publishers) · 192 pages · 9789063693145
Persuasion (psychology)Visual communicationAdvertisingPsychological aspects