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"Here is the first in-depth look at IBM's recovery and the man who is leading it, Louis V. Gerstner, Jr. Author Doug Garr chronicles Gerstner's rise, his arrival as the first steward from outside the company's ranks, and his implementation of new business and marketing strategies. Drawn from more than 150 interviews and hundreds of pages of documents, Garr paints a portrait of the improbable transformation of this dying mainframe company into an increasingly nimble information services giant. With access to current and former IBM employees, the author provides rare insight into how it…
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Editions
4 editions- Hardcover · English · 2000John Wiley & Sons Inc · 384 pages · 9780471491880
- Paperback · English · 2000Collins · 400 pages · 9780887309441
- Hardcover · English · 1999Diane Pub Co · 9780788198717
- Hardcover · English · 1999HarperBusiness · 384 pages · 9780887309434
Computer industryGerstner, Louis VUnited StatesDevelopment - Business DevelopmentBusiness & EconomicsBusiness / Economics / FinanceBusiness/EconomicsInternational Business Machine






