Book
IBM ReduxDoug Garr

IBM Redux

1999384 pages
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4 editions
HistoricalNonfiction

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About

"Here is the first in-depth look at IBM's recovery and the man who is leading it, Louis V. Gerstner, Jr. Author Doug Garr chronicles Gerstner's rise, his arrival as the first steward from outside the company's ranks, and his implementation of new business and marketing strategies. Drawn from more than 150 interviews and hundreds of pages of documents, Garr paints a portrait of the improbable transformation of this dying mainframe company into an increasingly nimble information services giant. With access to current and former IBM employees, the author provides rare insight into how it…

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Editions

4 editions
  • Hardcover · English · 2000
    John Wiley & Sons Inc · 384 pages · 9780471491880
  • Paperback · English · 2000
    Collins · 400 pages · 9780887309441
  • Hardcover · English · 1999
    Diane Pub Co · 9780788198717
  • Hardcover · English · 1999
    HarperBusiness · 384 pages · 9780887309434
Computer industryGerstner, Louis VUnited StatesDevelopment - Business DevelopmentBusiness & EconomicsBusiness / Economics / FinanceBusiness/EconomicsInternational Business Machine