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Media programmingSusan Tyler Eastman, Douglas A. Ferguson

Media programming

Susan Tyler Eastman, Douglas A. Ferguson
2005480 pages
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3 editions
Nonfiction

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This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet ... The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they…

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Editions

3 editions
  • Paperback · English · 2008
    Wadsworth Publishing · 480 pages · 9780495500537
  • Paperback · English · 2005
    Wadsworth Publishing · 480 pages · 9780534636890
  • Other · English · 2012
    Wadsworth · 496 pages · 9781111344474
PlanningRadio programsTelevision programsCable televisionFilm & Video - GeneralMass Media - GeneralBusiness & EconomicsBusiness / Economics / Finance