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About
In recent years, the rapid convergence of sports and entertainment has been key to the sports industry's continued growth and financial success. Money Games not only analyzes how industry stakeholders have monetized this convergence, but also provides readers with answers to this core question: how can the sports business continue to profit from the blurring of sports and entertainment?--[book jacket].
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Editions
1 edition- Other · English · 2011Stanford University Press · 290 pages · 9780804759557
Social aspectsEconomic aspectsSportsSports, economic aspectsSports, united statesSports, social aspects