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Perspectives in consumer behaviorHarold H. Kassarjian

Perspectives in consumer behavior

Harold H. Kassarjian
1968604 pages
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1 edition
Nonfiction

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"This book is designed to present an overall view of some of the basic perspectives on consumer behavior, a topic now emerging as a distinct area of study within the field of marketing. A conceptual framework for this overview is presented in Chapter 2 and elaborated in each text chapter. The selections of the book, drawing from economics, marketing, psychology, sociology, and anthropology, are presented in relation to that framework."--Preface.

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Editions

1 edition
  • Other · English · 1973
    Scott, Foresman · 604 pages · 9780673078360
Motivation research (Marketing)Consumer behaviorDiscours, essais, conférencesAddresses, essays, lecturesMotivation, Recherche de (Marketing)ConsommateursÉtudes de motivation (Marketing)