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Predictably IrrationalDan Ariely

Predictably Irrational

2008368 pages
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12 editions
Nonfiction

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About

How do we think about money?What caused bankers to lose sight of the economy?What caused individuals to take on mortgages that were not within their means?What irrational forces guided our decisions?And how can we recover from an economic crisis? In this revised and expanded edition of the New York Times and Wall Street Journal bestseller Predictably Irrational, Duke University's behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated…

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Editions

12 editions
  • Paperback · English · 2010
    Harper · 400 pages · 9780062018205
  • Paperback · English · 2010
    Predictably Irrational, Revised and Expanded Edition
    Harper Perennial · 384 pages · 9780061353246
  • Paperback · English · 2009
    Harper · 352 pages · 9780007256532
  • Ebook · English · 2009
    HarperCollins · 9780061958724
  • Audiobook · English · 2008
    The Predictably Irrational CD
    HarperAudio · 9780061457852
  • Hardcover · English · 2008
    HarperCollins · 304 pages · 9780061353239
Psychological aspects of EconomicsEconomicsPsychological aspectsDecision makingConsumer behaviorConsumersThought and thinkingReasoning