Product juggernauts

Product juggernauts - companies that have achieved market leadership by creating a continuous flow of world-class products - have redefined existing markets and created new bases of competition. They have achieved domination by focusing their entire organization on the interlocking elements of the product creation process - from customer analysis and product development to manufacturing and marketing. Product Juggernauts is grounded in the authors' years of hands-on consulting experience. It features lessons from companies that consider product creation to be their core process and work hard…