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About
Outlines four key elements of successful advertising in today's world, explaining how to craft an effective message and select the best medium for intended audiences.
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Editions
2 editions- Other · English · 2015Workman Publishing Company, Incorporated · 208 pages · 9780761184195
- Other · English · 2015Workman Publishing Company · 179 pages · 9780761181750
Persuasion (Psychology)Advertising campaignsAdvertising