Smartphone Start-ups

'This book presents a fascinating journey through several cases of start-ups in the handset vendors business. A "must-read" for anyone interested in the strategies of start-ups in new industries.' -Alfonso Gambardella, Professor of Management, Bocconi University, Italy 'Giachetti's well-researched book is an in-depth analysis of the proliferation of the device as a mass market essential as well as a luxury good. It is essential reading for researchers studying the smartphone sector and mobile technologies in general.' -Ram Mudambi, Professor of Strategy, Temple University, US 'This book…