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Follow the history of Starbucks on its journey from one local retail store in Seattle to a global chain of coffeehouses found in more than 47 countries around the world. It's still there -- the original Starbucks -- in Seattle's Pike Place Market, looking much the same as it did when it opened 38 years ago. But now it is just one of the nearly 16,700 Starbucks spread out over 47 countries, operating under one of the most easily recognizable brands in the world today. Starbucks tells the story of how a single retail outlet opened in 1971 became the world's largest chain of coffeehouses, and…
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Editions
1 edition- Other · English · 2009Greenwood Press · 9780313364587
Coffee industryOrganizational effectivenessStarbucks Coffee Company