Strategic benchmarking

Something fascinating is happening in American business. As global competition heats up, businesses are reexamining their operations, reassessing traditional methods, and learning important and profitable lessons from each other. Called "benchmarking," this process has emerged as a powerful new trend across a broad spectrum of American industry. As a quality executive with Xerox - and as one of the pioneers of the benchmarking movement - Greg Watson has firsthand. Knowledge of how this technique can improve a company's overall performance and competitiveness. And in Strategic Benchmarking, he…