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"Television Brandcasting examines U.S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, this book Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models,; an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of…
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Editions
7 editions- Other · English · 2014Taylor & Francis Group · 294 pages · 9780415841214
- Other · English · 2014Taylor & Francis Group · 276 pages · 9781135020606
- Other · English · 2014Taylor & Francis Group · 9781135020613
- Other · English · 2014Routledge · 9781322326993
- Other · English · 2014Taylor & Francis Group · 9781135020620
- Other · English · 2014Taylor & Francis Group · 276 pages · 9780203766569
Television broadcasting, united statesMarketingConvergence (telecommunication)Television broadcastingBranding (Marketing)Technological innovationsSOCIAL SCIENCE / Media StudiesTélévision