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"This book is for marketing leaders who are attempting to modernize their marketing practices [and] the platforms that support them so that they can partner with the chief poduct officer to innovate, drive the business, and establish competitive advantage. It's also for marketers who recognize a unique opportunity to position marketing as the "steward" not just of the brand but of customer experience across the board"--
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Editions
1 edition- Other · English · 2016219 pages · 9781119223009
Product managementMarketingTechnological innovationsStrategic planningProduction management