Understanding Communication Research Methods

"Understanding Communication Research Methods helps students better grasp the theoretical and practical uses of method. While many texts describe methods only from a theoretical perspective, this book clearly illustrates practical applications and offers students an engaging how-to approach that draws from scholarship, real-life, and popular culture. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises. Each methods chapter…