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2 editions- Hardcover · English · 1997Palgrave Macmillan · 352 pages · 9780333660621
- Other · English · 1997Macmillan · 332 pages · 9780333660638
AdvertisingConsumer behaviorPsychological aspectsPsychological aspects of AdvertisingPsychological aspects of ShoppingShoppingConsumentengedrag