Unmarketable

A WRITER AND ACTIVIST INVESTIGATES CORPORATE AMERICA’S INROADS INTO—AND ALLIANCES WITH—THE CULTURAL UNDERGROUND There’s an industry around you that works, whether you agree with it or not. —ALEC BOURGEOIS, DISCHORD RECORDS LABEL MANAGER For years the do-it-yourself (DIY)/punk underground has worked against the logic of mass production and creative uniformity, disseminating radical ideas and directly making and trading goods and services. But what happens when the underground becomes just another market? What happens when the very tools that the artists and activists have used to build word of…