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Untold millionsGrant Lukenbill, John P. De Cecco

Untold millions

Grant Lukenbill, John P. De Cecco
1995242 pages
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8 editions
Nonfiction

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"The first definitive book on researching gay and lesbian market behavior, Untold Millions will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill provides you with Important procedures, research, and guidelines that businesses today are following in order to develop successful marketing strategies for this growing target audience."--Jacket.

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Editions

8 editions
  • Other · English · 2017
    Taylor & Francis Group · 9781138419315
  • Other · English · 2013
    Taylor & Francis Group · 242 pages · 9781317706007
  • Other · English · 2013
    Taylor & Francis Group · 9781317706014
  • Other · English · 2013
    Routledge · 9781306187664
  • Other · English · 2013
    Taylor & Francis Group · 242 pages · 9781317705994
  • Other · English · 2013
    Taylor & Francis Group · 242 pages · 9781315781600
Lesbian consumersMarketingGay consumersGay menLesbiansConsumer behaviorGaysConsumers