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About

Why Not? is a primer for fresh thinking, for problem-solving with a purpose, for bringing the world a few steps closer to the way it should be. Idealistic? Yes. Unrealistic? According to Why Not? authors Barry Nalebuff and Ian Ayres, no. Illustrated with examples from every aspect of life, Why Not? offers techniques which will help you take the things we all see, every day, and think about them in a new way. Great ideas are waiting. Why not be the one to discover them.

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Editions

4 editions · 2 languages
  • Paperback · English · 2006
    Harvard Business School Press · 238 pages · 9781422104347
  • Paperback · English · 2004
    Harvard Business School Press · 238 pages · 9781591396819
  • Hardcover · English · 2003
    Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small
    Harvard Business School Press · 238 pages · 9781591391531
  • Paperback · Spanish · 2005
    Y Por Que No?
    Empresa Activa · 9788495787736
Creative thinkingProblem solvingManagement decision makingBusiness/EconomicsBusiness & EconomicsBusiness / Economics / FinanceDecision Making & Problem SolvingManagement - General