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All thumbsMichael Dru Kelley

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Michael Dru Kelley
2014218 pages
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2 editions
Nonfiction

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"With mobile devices in the hands of nearly half of the world's population virtually 24/7, businesses of all sizes must be prepared for the world of mobile marketing. Marketers need to create a mobile experience that is easily activated with the press of a thumb and that allows consumers to take action directly. Right now 80 percent of mobile marketing is just plain bad. It either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Michael Kelley is going to change all that. With his experience running top brand mobile campaigns, this book will show…

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Editions

2 editions
  • Other · English · 2014
    Palgrave Macmillan · 218 pages · 9781137279279
  • Other · English · 2014
    Palgrave Macmillan · 9781137464378
Branding (Marketing)Internet marketingMarketingDirectGeneralMobile communication systemsMobile commerceBUSINESS & ECONOMICS