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About
Explores "what's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James--[and] which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Dust jacket flap.
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Editions
9 editions- Audiobook · English · 2014Brilliance Audio · 9781480523906
- Audiobook · English · 2013Brilliance Audio · 9781480562714
- Paperback · EnglishSt. Martin's Griffin · 320 pages · 9781250053145
- Other · English · 2015Faber & Faber, Limited · 9780571281350
- Other · English · 2014Faber & Faber, Limited · 320 pages · 9780571309221
- Other · English · 2014Scribe Publications · 320 pages · 9781922072696
Motion picture industryMass media and cultureMusic tradeCelebritiesMass mediaMass media, economic aspectsEconomic aspectsMassenmedien






