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"How did the 360 year old scissor company, Fiskars, double its profit in key markets just by realizing its customers already formed a community of avid scrapbookers? How is Best Buy planning to dominate the market of sales of musical instruments? By understanding the Brains on Fire model of tapping movements and stepping away from the old school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary…
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Editions
5 editions- Other · English · 2010Wiley & Sons, Incorporated, John · 224 pages · 9780470872277
- Other · English · 2010Wiley & Sons, Limited, John · 224 pages · 9780470770535
- Other · English · 2010Wiley & Sons, Incorporated, John · 224 pages · 9780470872260
- Other · English · 2010Wiley & Sons, Incorporated, John · 9781282728905
- Other · English · 2010John Wiley & Sons · 224 pages · 9780470614181
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