Book
InspiredMarty Cagan

Inspired

2008368 pages
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8 editions · 2 languages

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Why do some products make the leap to greatness while others don’t? Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can’t do this, then it’s not worth building anything. • How do you decide which product opportunities to pursue? • How do you get evidence that the product you’re going to ask your engineering team to build will be successful? • How do you identify the minimal possible product that will be successful? • How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design,…

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Editions

8 editions · 2 languages
  • Hardcover · English · 2017
    Wiley · 368 pages · 9781119387503
  • Paperback · English
    Shroff · 9789352131501
  • Other · English · 2018
    Audible Studios on Brilliance Audio · 9781978631625
  • Other · English · 2017
    Wiley & Sons, Incorporated, John · 368 pages · 9781119387565
  • Other · English · 2017
    Wiley & Sons, Incorporated, John · 368 pages · 9781119387541
  • Other · English · 2008
    SVPG Press · 9780981690407
Quality of productsProduction planningConsommateursSatisfactionProduits nouveauxConsumer satisfactionNew productsCustomer relations