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What can an oil company (Pennzoil) learn from a great place for hanging out (Starbucks) to create a new customer experience (Jiffy Lube)? Find Your Next offers a groundbreaking method for developing a powerful long-term corporate strategybased on the Business Genome approach.
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1 edition- Other · English · 2012McGraw-Hill · 226 pages · 9780071778527
Diffusion of innovationsStrategic alliances (Business)New productsStrategic planningGenomes