Nonfiction
Track this book
You choose which shelves are public. Progress and read dates stay yours.
About
"Hispanic Marketing shows marketers how to best reach the widely misunderstood Hispanic demographic. Each chapter describes and explains the cultural principles of Hispanic marketing. Recent case studies in full color help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action."--Jacket.
More by Felipe Korzenny
All booksMore like this
Reviews
Rating integrity
HealthyCounted ratings come from accounts older than 7 days and were made on or after publication. Finished readers weigh ×1.0. Readers who have not finished yet weigh ×0.5. Did-not-finish ratings are shown but not counted.
Editions
18 editions- Other · English · 2024Routledge, Chapman & Hall, Incorporated · 428 pages · 9781032137728
- Other · English · 2024Taylor & Francis Group · 9781040112168
- Other · English · 2024Taylor & Francis Group · 9781040112182
- Other · English · 2017Taylor & Francis Group · 480 pages · 9781317422303
- Other · English · 2017480 pages · 9781138917781
- Other · English · 2017Taylor & Francis Group · 480 pages · 9781317422297
Consumer behaviorHispanic American consumersTarget marketingHispanic americansMarketingBUSINESS & ECONOMICSGeneralDistribution