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"What is invisible to others today becomes your competitive advantage tomorrow. Good stuff, Karina!" — Marty Neumeier, Branding legend and author of The Brand Gap Most brands don't fail by building the wrong product. They fail by misunderstanding the customer's psychology. Human decision-making isn't logical. It's shaped by the 95% that's invisible, emotional and driven by behavioural biases. What if the answer isn't another tactic? What if this book is the manual they never gave you? Trusted by founders and marketers across industries, Invisible Triggers is a visual playbook of 37 actionable…
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Editions
1 edition- Other · English · 2025Unknown Publisher · 196 pages · 9781919349800
Branding (Marketing)Consumer behaviorBusiness & Economics