Nonfiction
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About
This text presents a global, eclectic and multi-disciplinary coverage of consumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.
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Editions
2 editions- Hardcover · English · 2001McGraw-Hill/Irwin · 768 pages · 9780256133608
- Other · English · 2004McGraw-Hill/Irwin · 845 pages · 9780072537147
Consumer behaviorComportementConsommateursCulturele aspectenConsumentengedragMathematics and ScienceMarketing - ResearchBusiness / Economics / Finance
