Book
Ethnography for MarketersHy Mariampolski

Ethnography for Marketers

Hy Mariampolski
2005264 pages
No counted ratings yet
2 editions

Track this book

You choose which shelves are public. Progress and read dates stay yours.
Sign in
Add to list

About

"Ethnography for Marketers is designed as a standard training and reference resource to help corporate managers and marketers design and implement ethnographic studies. It is a textbook for advanced undergraduate and graduate students studying ethnography or research methods in a variety of programs including business, sociology, anthropology, and education."--Jacket.

More by Hy Mariampolski

All books

More like this

Reviews

Rating integrity

Healthy
Counted ratings come from accounts older than 7 days and were made on or after publication. Finished readers weigh ×1.0. Readers who have not finished yet weigh ×0.5. Did-not-finish ratings are shown but not counted.

Editions

2 editions
  • Hardcover · English · 2005
    Sage Publications, Inc · 264 pages · 9780761969464
  • Paperback · English · 2005
    SAGE Publications · 264 pages · 9780761969471
Business anthropologyConsumer behaviorConsumers' preferencesMarketing researchMarketingRechercheConsommateursComportement