Book
HerdMark Earls

Herd

Mark Earls
2007399 pages
Be the first to rate
3 editions

Track this book

You choose which shelves are public. Progress and read dates stay yours.
Sign up to track
Add to list

About

Earls challenges some of our deepest ideas to reveal the truth about who we are and what marketers, managers and governments can do to set about influencing mass behaviour. Bold in its conception and engaging in its execution, 'Herd' offers the most radical new theory of consumer behaviour in a generation.

More by Mark Earls

All books

More like this

Reviews

Rating integrity

Healthy
Counted ratings come from accounts older than 7 days and were made on or after publication. Finished readers weigh ×1.0. Readers who have not finished yet weigh ×0.5. Did-not-finish ratings are shown but not counted.

Editions

3 editions
  • Other · English · 2009
    Wiley & Sons, Incorporated, John · 9780470467800
  • Other · English · 2009
    Wiley · 399 pages · 9780470744598
  • Other · English · 2007
    Wiley & Sons, Incorporated, John · 9781282345546
Communication in marketingSocial influenceConsumer behaviorSocial interaction